Wednesday, September 27, 2006 (West Salem, WI) – La Crosse Fairgrounds Speedway and Oktoberfest officials are proud to announce that Peterbilt of La Crosse will be sponsoring the ASA Late Model North Series race during Oktoberfest on Saturday, October 7th. The event will be called the “ASA 100 Presented by Peterbilt of La Crosse.”

“We are very excited to have Peterbilt of La Crosse on board for Fest,” Charles Deery, La Crosse Fairgrounds Speedway General Manager stated. “It is fantastic to see such a great local company get on board with one of the nation’s finest touring series.”

John Bush, GM of Peterbilt of La Crosse, the Midwest’s largest Peterbilt dealer said, "I am delighted to be involved in such a major way with the ASA 100 Presented by Peterbilt of La Crosse. Not only is this a great event for our La Crosse dealer, but also a terrific way for us to thank our customers and employees for their dedication and hard work over the past year."

This will be the second appearance for the ASA Late Model North Series at Oktoberfest. Last year, Charlie Menard picked up one of his three weekend feature wins in this event when he passed Stephen Leicht for the lead with 35-laps to go in the 100-lap event. Menard would then go on to hold off Chad Wood and Landon Cassill for the win.

Peterbilt of La Crosse is located at 926 Commercial Court in Onalaska, WI. They are your complete resource for trucks, parts, service and more. They sell and service the full line of Peterbilt trucks and also offer Daily Rentals and Full Service Leasing. They pride themselves on providing factory-trained technicians, competitive price and outstanding facilities that help provide their customers with maximum uptime, lower operating costs and top vehicle performance throughout the life of your vehicle(s). For more information please call them toll-free at (800) 665-0433 or visit their website at www.peterbiltoflacrosse.com.

The ASA Late Model North Series will be one of 15 divisions competing at the 37th Oktoberfest Race Weekend on October 5-8. For more information, please visit the track’s website at www.lacrossespeedway.com. Oktoberfest is “Racing’s Family Reunion.”